The result of a multi-year Research & Development endeavor, a HEX Black Tour Golf Ball is already being played by proven Tour winners Phil Mickelson, Ernie Els and a number of other professionals.Ĭallaway builds on its longstanding leadership position in the irons category with three new additions to the successful RAZR family-the RAZR X Black, the RAZR XF™ and the RAZR X® HL Irons. The HEX Black Tour Golf Ball is an all-in-one offering engineered to promote low spin for more distance in your long game and high spin on approach shots for total control and aggressive stopping power into the green. Its easy-to-understand, adjustable hosel is complemented by moveable weights to promote a draw or neutral setting.
Used by Callaway Staff Professional Alvaro Quiros in his victory at the European Tour's Dubai World Championship in December, the RAZR Fit Driver delivers straightforward adjustability for optimum performance and real results for every golf swing. This new product unveiling comes as the Company is poised to launch a groundbreaking marketing campaign that will cast its 2012 products and the grand, old game in an exciting new light.īuilding on the 2011 success of its RAZR platform of premium products, Callaway will launch two new drivers-the RAZR Fit and the RAZR X Black-along with corresponding fairway woods. Odyssey, the #1 Putter in Golf®, unveils its latest innovative insert and face pattern with the new Metal-X™ line of putters. Callaway will also introduce the new RAZR X® Black family of woods, hybrids and irons, as well as the new HEX Black Tour™ and HEX Chrome™ golf balls.
Grabbing the bulk of the industry's attention is the new RAZR Fit™ Driver, the first fully-adjustable driver from Callaway and the embodiment of several proprietary and performance-enhancing technologies. 25, 2012 /PRNewswire/ - Callaway Golf Company (NYSE: ELY) today presented its 2012 new product lineup at the annual PGA Merchandise Show in Orlando, Fla.
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